The Donor Revolt Is Coming

For the last thirty years, faith-based fundraising operated on a dependable formula: direct mail, television, and radio drove donor acquisition while loyal supporters kept giving year after year. That era is now ending faster than many nonprofit and faith-based organizations realize. Two of those engines are under pressure, and the third is no longer enough on its own. Leaders who do not reckon with that math this year may spend 2027 explaining a budget shortfall.

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