This So-Called ‘Mormon Moment’ Isn’t Actually About Religion

Nearly 15 years ago, the buzz about Latter-day Saints in the media revolved around Mitt Romney’s presidential campaign and the Broadway musical “The Book of Mormon.”

This time, the spotlight has turned to a constellation of mostly Utah-based social media influencers who claim ties to Utah’s predominant religion and who have been featured on screens and feeds with their clothing and lifestyle brands, rambunctious broods and makeup routines.

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