The news hit hard: Only one-third of American Jews identify as Zionist, even as nearly 90% support Israel’s right to exist as a Jewish and democratic state, according to a new survey conducted by Jewish Federations of North America.
On the one hand, you might ask, why does it matter, as long as they support Israel? Zionism began as the desire to create a Jewish state. But a Jewish state is already old news — 78 years old, to be precise — Israel is a fact on the ground.
When people hesitate to embrace the word “Zionism,” we lose more than a label. We lose an idea. And, without vulgarizing the topic, we lose the “brand.”
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