Is South Korea’s ‘Buddhistcore’ Aesthetic a Fad or a Spiritual Awakening?

Buddhism promotes the concept of non-attachment: reaching enlightenment by letting go of material possessions, relationships and even emotions. But at the Busan International Buddhist Expo, held in August in South Korea’s second-largest city, the Buddhism on display had been reimagined for young consumers — “Buddhism-core,” as the organizers labeled it.

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