Take Birthright, for example. I strongly support Birthright Israel. Offering young Jews an all-expenses-paid trip to Israel is a phenomenal way to spark a social experiment in identity formation — one I’ve witnessed firsthand as a staff member. As an entry point, Birthright excels.
But when the Birthright model — centering on free, attractive/exciting experiences — becomes not a gateway but the norm, something essential is lost.
How can we create Jewish connections that last?
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