Among the efforts he has supported is the Foundation to Combat Antisemitism (FCAS), which he founded with money he pledged as a result of his winning the Genesis Prize in 2019. The idea behind the foundation was to fight the movement to boycott, divest and sanction Israel, as well as other efforts to battle Jew-hatred. The campaign itself was marked by a bright blue square with a moniker called “The Blue Box Campaign” that urges standing up to hate.
But for all of his various efforts on behalf of that important cause, probably none gained as much attention as the FCAS advertisement that appeared during the Super Bowl this past Sunday. It featured two mega-celebrities—rapper and actor Snoop Dogg, and NFL great Tom Brady, who won seven Super Bowls, including six for Kraft’s Patriots. In it, they spout various reasons why people hate each other before concluding that “things are so bad that we have to do a commercial about it,” before the two walk off together in a gesture of amity.
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