How Religion’s Brand Became Unpopular in Canada

In 1961, less than one per cent of Canadians identified as having no religion. In 2021, 43 per cent of those between 15 and 35 considered themselves religiously unaffiliated.

Organized religion — and especially Christianity — is in decline. Secularization is advancing apace. Most sociologists of religion agree on this. What they disagree about, however, is why.

In an article published in the journal Sociology of Religion, my co-author, sociology professor Sam Reimer, and I try to provide an answer to this question. We argue that secularization is sensitive to what we call the “religious imaginary” — how religion is viewed in a society.

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