The Very First ‘Shidduch’

On several recent flights in the United States, I was rather surprised, and somewhat bemused, to see full-page ads in the airline magazines for a matchmaking service. In fact, there was more than one such service being advertised.

Who would believe that in the sophisticated 21st-century, old Yente—the matchmaker from “Fiddler on the Roof”—is being resurrected? “Matchmaker, matchmaker, make me a match, find me a find, catch me a catch.”

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