Location matters when the nonprofit is placing about 15,000 of its ads nationwide each year.
As it seeks to change hearts and save babies’ lives, according to its website, PLAA until last year placed many ads on one company’s billboards in about 40 major cities, where many of the estimated 1,600 U.S. abortion providers are also located — resulting in hundreds of PLAA hotline calls that prompt referrals to pro-life agencies.
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