At the time, 1980 did not seem like a great year to launch a new professional sports franchise. Interest rates were high. The Iranian hostage crisis dominated national attention. A presidential election loomed. There was a general feeling of pessimism and uncertainty for many Americans.
But Norm Sonju had a vision—inspired by God, perhaps, but also from data and market analysis that showed Dallas had untapped potential as a National Basketball Association (NBA) city.
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