The Gospel According to Madison Avenue

The latest “He Gets Us” Super Bowl commercial has been widely criticized, and for good reason. This article won’t plod through every objection that’s been raised — that’s a longer story for another day. Instead, let’s zero in on what may be the campaign’s most subversive slice, one that’s gained little attention thus far. But first, a quick skim over the controversy will set the scene for what should concern every faithful Christian. “He Gets Us” is under the direction of a nonprofit called Come Near. Few know much about the people behind the group, but what we do know is alarming.