The 'Risky' Business of Showing All Sides

I always thought RCP’s business model was the cure to polarization and hyper-partisanship. But as it turns out, viewpoint diversity is increasingly difficult to sustain through advertising alone. Especially when viewpoint diversity is maligned as a so-called “disinformation” risk. It’s crazy: Earlier this year, RCP learned that it was one of many news sites that appeared on an advertising blacklist put out by a group called Global Disinformation Index (GDI), a British NGO that advises advertisers and search engine companies. GDI labeled RealClearPolitics as a high-risk news site for disinformation. All because we include voices they don’t like. That we pair such voices with those they agree with doesn’t seem to matter to them. This is where RealClear Media Fund comes in. A nonprofit organization that seeks to promote nonpartisan news aggregation and serious journalism, RealClear Media Fund works with RealClearPolitics, the only prominent news platform aggregating all serious sides. If you’re reading this, you are among the most discerning consumers of news in America. You appreciate the chance to see all sides represented, every day—including those you disagree with.

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