Post-Christian Paganism on the Rise

In 2020, 30% of people in the United States identified as “nones”—people with no formal religious affiliation.1 At the same time, people are still spiritually hungry. Sales of tarot cards doubled between 2016 and 2021, and some influencers have gained popularity on social media by doing virtual tarot readings.2 Wicca is also growing quickly and has a strong online presence.3