Discerning the Impact of Influencers

For the last four years, I have volunteered as an administrator in a large Facebook group directed toward members of The Church of Jesus Christ of Latter-day Saints who are experiencing faith crises/trials of faith. During this time, I've seen an explosion online of Latter-day Saint "influencers." These are individuals, groups, or organizations who become popular for creating various media content (videos, blogs, podcasts, social media posts, etc.) that centers around topics related to the Restored Church. Many of these influencers are keeping in line with church leadership's charge last summer to use social media to "love, share, and invite."