LuLaRoe and the Shadow Side of Mormon Gender Roles

The binge-worthy four-part docuseries "LuLaRich" is available for streaming on Amazon Prime, and it's a doozy. It chronicles the dizzying rise and fall of LuLaRoe, a multilevel marketing company in California that is now the subject of at least 50 lawsuits and legal actions alleging that it's a pyramid scheme. The series walks a fine line with the founders' Mormon faith. It notes that the husband-and-wife team of DeAnne and Mark Stidham (president and CEO, respectively) are Latter-day Saints and that many in the army of women who sold the company's colorful leggings and maxi skirts were members of The Church of Jesus Christ of Latter-day Saints too.