Stop Trying to Make Jesus Go Viral

As a new Christian nonfiction author, I am bumping up against a common conundrum in both Christian media and ministry: how do we share the faith while avoiding the cult of personality? How do we draw others to Christianity with our offerings -- books, podcasts, articles, films, preaching -- while putting Christ at the forefront and not ourselves? It is hard to resist the lure of affirmation and praise, but as Christians, we must resist it by offering the truth instead of comforting, hollow bromides that widen our net of followers.