Why I Didn't 'Just Bake the Cake'

My decision in the cake shop that summer afternoon in July 2012 - and my continuing decision to stand by it ever since - has cost me at least tens of thousands of dollars in revenue and eight years and counting of physical threats to my family, insults to my character, and untold hours tied up in legal action of one form or another. Given this, I'm sure there's an excellent chance that you're wondering, "What on earth is this guy's thing about marriage? Is it really that big a deal? Is it really worth all of this pain and aggravation?" Or, as many people have put it, "Why not just bake the cake?"