The Rise of the Latter-day Saint Influencer

The Rise of the Latter-day Saint Influencer
AP Photo/Brian Patrick Flynn/Hayneedle, Rustic White Photography

Holly and Brad Lauritzen never planned on becoming famous on Instagram. Even now, the couple seems unsure what attracted their hundreds of thousands of followers.

"It absolutely blew my mind that anybody else would care about these simple projects we were doing on our house," Holly said, emphasizing that neither of them are professionals when it comes to home remodeling. In fact, it was mostly on a whim that she created the account @OurFauxFarmhouse in 2016 to share the results of years spent transforming their "very, very basic builder grade" house in Austin, Texas, into their dream home.

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