n>Afew months ago, on a walk in the Bay Area, I found myself pausing on a street corner in front of a luxury gym. The exterior flaunted a poster twice my height, featuring a brunette staring at me from underneath her bangs with a certain look: indignant to disdainful. She was barefoot, crouching down to the earth, surrounded by wildflowers and a backdrop of soft clouds. From the side, she actually mooned the viewer, an on-brand message of contempt. She wore a flowy, tulle top in the color of her skin. Her image reminded me of Eve in the Garden of Eden, just before temptation struck—as she was designed to. It was no surprise to encounter her alone, as she’d attract both the male and female gaze. The only other piece missing was The Apple, which I imagined looming just beyond the camera’s reach. Read Full Article »