I’ve long been fascinated by the dynamic between Mormons and white evangelicals. On the surface, the two groups look remarkably similar. Both communities are religiously devout, remain focused on evangelizing while maintaining strong social ties within their faith community, and tend to lean to the right in American politics.
Under that veneer there’s been a lot of turmoil. It’s been my impression that Mormons have always felt a bit ostracized from the general American public. To combat this, the LDS church (or the Church of Jesus Christ of Latter-day Saints) put together a media campaign called “I’m a Mormon” with the goal of normalizing their faith to the average American. I think, in some ways, that Mormons wanted to be seen as evangelicals.
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