One of the lessons of a life in journalism is that people are always way more complicated than you think. We talk in shorthand about “Trump voters” or “social justice warriors,” but when you actually meet people they defy categories. Someone might be a Latina lesbian who loves the N.R.A. or a socialist Mormon cowboy from Arizona.
Moreover, most actual human beings are filled with ambivalences. Most political activists I know love parts of their party and despise parts of their party. A whole lifetime of experience, joy and pain goes into that complexity, and it insults their lives to try to reduce them to a label that ignores that.
Yet our culture does a pretty good job of ignoring the uniqueness and depth of each person. Pollsters see in terms of broad demographic groups. Big data counts people as if it were counting apples. At the extreme, evolutionary psychology reduces people to biological drives, capitalism reduces people to economic self-interest, modern Marxism to their class position and multiculturalism to their racial one. Consumerism treats people as mere selves — as shallow creatures concerned merely with the experience of pleasure and the acquisition of stuff.
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