As part of its attempts to address Russian interference in the 2016 election, Facebook decided last fall that any advertisement targeting one of its religion-based interest groups would be subject to human review before being accepted, with up to 24 hours before resolution. The problem, says Matt Meeks, chief digital and marketing officer for the Archdiocese of Los Angeles, is that the new policy creates serious obstacles for religious groups advertising to their communities.
Suddenly, says Mr. Meeks, the approval of religious posts is “open to human bias. And they can deny or send the post back without much of an explanation.”
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