American evangelicals are currently engaged in some soul searching about what precisely constitutes an “evangelical”—and whether that designation is even worth keeping. Many gen-Xers and millennials, unsatisfied with the consumer-style churches favored by their parents, have departed for more liturgical forms of worship characterized by creeds, incense, and rituals. And all the while, especially in the global South, Pentecostal churches continue to grow, though not without creating controversy along the way.