Since this is an Evangelical History blog, let's trace the popularization of this “rule” and its connection with Billy Graham.
On October 24, 1948, Billy Graham begin a series of evangelistic meetings in Modesto, California—about 90 miles east of San Francisco.
Graham was a couple of weeks shy of his 30th birthday. He was with his close friends and associates, George Beverly Shea (age 39), Grady Wilson (age 29), and Cliff Barrows (age 25). They were lodging at a motel on South Ninth Street in Modesto.
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