The article presented a string of circumstantial evidence to support the claim that Mormon women are leading the pack in the number who have cosmetic surgery. For example, Salt Lake City had 2.5 times the number of plastic surgeons per capita than was typical for a city of its size, according to Forbes magazine; it also had a high rate of Internet searches for people looking to get breast augmentations.
I personally found the claim believable, especially as the article slipped it in after presenting legitimate sociological research by Ryan Cragun and Rick Phillips, both responsible scholars whose work I trust. Ryan and Rick are correct about the gender lopsidedness of the Mormon dating scene, as explained in this post from 2015. Mormon women are at a significant disadvantage in the dating scene, numbers-wise, especially in Utah.
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