The Dalai Lama was actually encouraging people to drink more airag, a fermented brew made from mare's milk, Mendee says. It's a popular traditional beverage that has roots in Central Asian nomadic horse culture going back thousands of years and has an alcohol content similar to hard cider. The idea is that by consuming something less intoxicating than vodka, which is commonly drunk, people might be better off. Vodka often contains 30 or 40 percent alcohol whereas airag is around 5 to 10 percent alcohol by volume.