By 1965 the Filet-O-Fish had a permanent place on the McDonald's menu. To attract the Irish Catholics the franchise even ran an ad campaign featuring a jaunty cartoon fish named Phil A. O'Fish.
Groen's entrepreneurial initiative has been so successful that now the other major fast food chains also troll for Catholic customers. Wendy's, Hardees, Chick Fil A, Arby's and Burger King all feature fish sandwiches during Lent. The Fellowship of Catholic University Students have published a consumer report on which fishy fast food is best.
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