I don't necessarily doubt the advocacy group's good intentions, but this is a bad idea on many levels.
For one thing, it issue-izes a community/demographic subset, not to mention a solemn holy day. LGBT Christians always tell me they are not an issue — they are people. I think Glitter Ash Wednesday undermines their aims by making them into an issue again. On probably the least liturgically appropriate day of the Christian year to issue-ize anything.
Beyond that, makeup grade purple glitter, even if mixed with traditional ashes, is not an appropriate visible sign of penitence and self-denial.
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