The delivery of children's Christmas gifts in Latin America is competitive.
In some places, the three wise men, known as los Reyes Magos, have the market cornered in a continuation of Spanish tradition. Santa Claus, aka Papá Noel, has made big inroads as well in places like Mexico and Peru with his American red suit.
But in many Latin American homes, including in Colombia, Costa Rica and Bolivia, the pile of presents that magically appears Christmas Eve comes from the infant boy, known as Niño Jesús.
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