Pollsters in the United States have come under scrutiny because nearly all predicted Hillary Clinton would win the White House. Among them was the author of The End of White Christian America. Undergirding the book was the same data that led many to believe the country's growing ethnic diversity and burgeoning secular population would reject Donald Trump.
Like many others, Robert Jones missed the mark. Writing in the New York Times after the election, he concluded that white Christian Americans “swarmed to the polls to elect as president the candidate who promised to make America great again”; the man who would “turn back the tide of cultural and economic change”.