What is Jerry Falwell Jr. Doing?

I am not sure what Falwell Jr. thinks he is doing.  Does he think that his endorsement of Donald Trump is going to help make Liberty University the world-class evangelical institution that he and his father, Jerry Falwell Sr., envisioned?  I know, I know, he claims that his endorsement of Trump is personal and he is not  making it on behalf of Liberty University.  That’s all well and good on paper, but I doubt most Americans grasp the subtle distinction.  In the past six months I have talked with three parents who said that their kids chose another school partially based on Falwell Jr.’s support of Trump.  Two of them were the parents of high school seniors and the other one was the parent of a student who is transferring to another college this Fall.  Three parents hardly make a movement. Perhaps these three parents are not representative of most Liberty parents.  Or perhaps they are more representative of the kinds of evangelicals with whom I engage in political conversation.  But all three of them were troubled by Falwell’s endorsement and the politicization of evangelical faith taking place on the Liberty campus.