"The medium is the message" is a phrase coined by Marshall McLuhan. This means “the form of a medium embeds itself in the message, creating a symbiotic relationship by which the medium influences how the message is perceived.” To say it another way, buildings, style, furniture, decor, and landscaping actually communicate. A physical structure can communicate as much as the sermon that is preached inside it.
I believe church buildings can and should be missiologically discerned. It should be a positive representation of the church to the surrounding community. Buildings and property can communicate the goals and priorities of a church before a person in the community ever steps foot inside.
But in order for a church building to be considered an effective missiological tool, church leaders should ask themselves four questions.
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