Social media sites could weaken young people's ties to their family's faith, as McClure's research illustrated. But they also enable religious communities to reach out to teenagers and young adults in meaningful new ways, Cannon said.
Some religious groups already recognize these possibilities. For example, Archbishop José Gómez of the Archdiocese of Los Angeles hired a team of 20-somethings to boost the archdiocese's social media presence more than two years ago.
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