You’re probably going to hear more of rapper Lecrae thanks to his new deal with Columbia Records.
After a decade of success with Reach Records, the Christian hip-hop outlet he founded, the Grammy- and Dove-winning artist scored his first deal with a major label, the Atlanta Journal-Constitution (AJC) reports.
At Columbia, the biggest label under Sony Music, Lecrae joins some of the most popular names in music: Beyoncé, Adele, Pharrell Williams, and One Direction.
A “rapper who happens to be Christian,” Lecrae has already enjoyed mainstream success—collaborating with hit artists, topping the Billboard charts, and appearing on The Tonight Show. But the Columbia deal takes things to another level.
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