“If you’re explaining, you’re losing.” That longstanding public relations mantra has become only more germane in the epoch of the digital sound byte. At this year’s AIPAC Policy Conference held last month in Washington DC and attended by 18,000 activists, there was a lot of explaining on a key front.
In addition to shaping legislation, it’s clear that pro-Israel advocates are committed to stemming the rise of anti-Zionism and anti-Semitism on American campuses. They’ve launched countless trendy initiatives in recent years to counter their adversaries’ claims, to show young people the Jewish state is about freedom, not “occupation.” That makes sense. Israel’s security significantly depends upon succeeding generations of Americans continuing to believe in the country’s mission.
Read Full Article »