Why Exit Pollsters Need to Get Religion

With the presidential votes rolling in, it is time for an altar call moment for exit pollsters: there are more religion angles than just conservative white evangelicals.

As a Baptist minister with a doctorate in political communication and a book on religious rhetoric in presidential campaigns, I find the treatment of religion in exit polls woefully lacking. In Iowa, New Hampshire, South Carolina and Nevada, there were a total of just two different religious questions for Republican voters. For Democrats, there were no questions on religion in the first three states!

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