The German National Tourist Office and the Israeli Ministry of Tourism, long-time partners, have created what they’re calling “spiritual tours,” which they’re planning to market to Americans who want to follow in the footsteps of Jesus Christ and Martin Luther, “the men who set the main principles of Christian faith and theology and founded the cornerstones of the Church.”
I spoke with Lisa Hübner of the German National Tourist Office who said that the impetus to create the itineraries, especially the one through Germany, was spawned from discussions about planning for the 500th anniversary of the Protestant Reformation. But the partnership with Israel is pegged to a closer date: the 50th anniversary of the complex and controversial establishment of German-Israeli diplomatic relations.
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