Jesus Calling never should have been a best seller. The small daily devotional book put out by Christian publishing house Thomas Nelson in 2004 had an unknown author, a cheesy premise, and the bad luck of entering a very saturated market–hundreds of devotional books are published every year, and very few go on to sell like hotcakes.
This one did. Jesus Calling (subtitled “Enjoying Peace in His Presence”) has sold over 15 million copies since its publication. It has spawned an enormous line of spinoff products, from kids’ devotionals to journals to an app you can buy for $9.99. You can even sign up to be a Jesus Calling ambassador if you loved the book and want to promote it “to people in [your] community, church, and online through social media.” Silly, yes. But is it harmful?
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