How the Catholic Church Made a Social Media Splash

When Bette Midler tweeted about Pope Francis’ historic visit to the U.S. last month and his respect for the environment, the U.S. Conference of Catholic Bishops tweeted back: “Not only does he respect the environment, he LOVES Beaches” referring to one of the actress’s well-known movies.

The tweet was part of an expansive social media push from the USCCB, which represents the Catholic Church’s bishops in the U.S., to promote the pope’s message of goodwill to a broad audience, including to digital savvy young people.