I’m often struck by the ways theology is mediated to us through our everyday encounters with consumer products. The theological is right there in the everyday, staring at us in the labels on our toothpaste tubes.
For example, there is the brand philosophy, a skin care company that makes heavy use of theological language. It has lotions called “hope in a jar,” “renewed hope in a jar,” and “when hope is not enough” (philosophy, perhaps ironically, doesn’t capitalize anything). There’s also the “ultimate miracle worker eye cream” and products called “purity made simple,” and “pure grace.”
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