I once worked for a youth-ministry resource company, as “Director of Product Development.” Actually it was as editor, sometime conference speaker, and seldom directing the development of new products, despite the title; unless books are called Products, which I suppose they are.
Anyhoo, an excellent editor and I oversaw the publication of about 50 books a year. Now that I look back, even between the two of us, that was a book every week, which we did, yes, “develop,” from brainstorming sessions, to proposals, to outlining, to many author conferences, to helping design and work on cover art; along the way contributing gems of wisdom about people who might write introductions and endorsements, suggesting promotion and ad copy; ultimately to develop comebacks for a Christian bookstore in, say, Pittsburgh, that objected to the way a kid looked on a back-cover photo.
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