‘How do you use the bully pulpit to teach people about the importance of religious liberty?” Russell Moore’s words echoed across Nashville’s Bridgestone Arena, where 14,000 Evangelicals were gathered for the SEND North America Conference, organized by Southern Baptist Convention (SBC), on August 4. Seated next to Moore, awash in red and white fluorescent lighting, was presidential hopeful Jeb Bush, prepared to field his questions on religion, abortion, and ISIS. “Shouldn’t we say,” Moore pressed, his voice clear above the applause, “not one more red cent for Planned Parenthood?”