In recent years thereâ??s been much understandable and laudable Evangelical conversation about expanding Christianityâ??s reach to attract diverse demographics through creative branding, especially but not exclusively Millennials.
These exertions have led to rhetorical, liturgical and sometimes theological innovations whose goals are greater persuasive power with the unchurched and unevangelized. Sometimes the tweaking is primarily about packaging, like the preacher shedding his shirt and tie for skinny jeans and t-shirts. Sometimes and more problematically it is about the substance of the Gospel, particularly sexual ethics but also about the exclusivity of Christ, the full authority of Scripture, and emphases on Christian social justice.
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