For Christians to be persuasive, their message must be centered on and shaped by the atoning sacrifice of Jesus Christ, Os Guinness argues in his new book, Fool's Talk: Recovering the Art of Christian Persuasion.
In part one of The Christian Post's interview about the book, Guinness said that Christians have lost the art of persuasion by either giving up on evangelism altogether, separating apologetics from evangelism such that it becomes more about winning arguments than winning people, or relying upon formulas that wrongly assume all non-Christians are open, interested and needy.
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