Caitlyn Jenner and the American Religion

I’ve seen a few people quoting this Will Wilkinson essaylet on Caitlyn/Bruce and American Christianity, and it deserves to be quoted:

One of the enduring puzzles of America is why it has remained so robustly religious while its European cousins have secularised with startling rapidity. One stock answer is that America, colonised by religious dissenters and lacking an officially sanctioned creed, has always been a cauldron of religious competition and, therefore, innovation. The path to success in a competitive religious marketplace is the same as the path to success in business: give the people what they want.