When Travis Kerns was a child, a certain commercial kept popping up on his parents’ television. A man is riding his bike along the road when a Jeep speeds by and sends a cascade of water all over him. Drenched from head to toe, the cyclist catches up to the driver, whose Jeep is broken down on the side of the road. Instead of yelling at him, the cyclist pulls over, gets off his bike, and starts helping the driver as narration kicks in: “This message brought to you by The Church of Jesus Christ of Latter-day Saints.”
The ad made an indelible impact on a young Kerns, lodging itself in his memory and reappearing at key moments throughout his life.
Read Full Article »