Reuben Torrey and Henry Crowell are the two key figures in Timothy Gloege’s outstanding Guaranteed Pure. In his book, Gloege develops a rich analogy between the rise of corporate advertising and the rise of American fundamentalism.
Crowell grew up in a Presbyterian family, then was taken with Dwight Moody’s revival encouragement to “dream great things for God.” Crowell did not decide to become an evangelist. Instead, he determined to make money to be used for God’s service. And he proved adept at making money.
Read Full Article »