How Mormons Use the Internet

We tend to think of religions as being conservative, stodgy, or lagging when it comes to anything that has to do with technology, and especially online technology. Therefore it may come as a bit of a surprise to find out that at least one religion, The Church of Jesus Christ of Latter-day Saints, whose members are commonly known by the abbreviation “LDS” or the nickname “Mormons,” is one of the most advanced large organizations in the world when it comes to SEO, content marketing, and the use of social media [Full disclosure, I am an active member of the LDS Church]. As a member of this religious community and someone who makes his living from consulting with businesses regarding digital marketing, I have been more than curious to learn from the campaigns the LDS Church has engaged in to get their message out. Here are some of the lessons entrepreneurs and businesses can take from the Mormon way of doing digital marketing.