As I was driving through upstate South Carolina on my way to Georgia last week, something caught my attention. Bored with the drive, I started flipping through stations on the radio, and my attention was drawn to the sheer number of stations that host conservative, evangelical Christian content and programs.
I must have run across at least ten such stations around Greenville, South Carolina, variously playing old school hellfire and brimstone sermons along with more contemporary, polished ones -- no frills, practically-focused Bible studies, focus-on-the-family-style parenting advice, conservative political commentary and different types of music, from the traditional to the immediately-recognizable contemporary Christian. All this, while passing billboards reminding me in one way or another that "Jesus Saves," roadside churches advertising worship times and billboards advertising evangelical guru Dave Ramsey's popular advice and opinion program.
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