Those pesky millennials. They’re ruining everything. Even fast food behemoth McDonald’s can’t figure them out. And it’s not because the restaurant chain isn’t spending millions of dollars trying.
A few days ago Mickey D’s announced its latest round of changes to stop declining sales. And boy are sales declining. Last month, sales fell 4.6% from November a year ago. The chain hasn’t seen a sales increase in over a year, and its third quarter earnings dipped 30%.
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